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Trial-to-Paid Conversion Calculator helps you measure the effectiveness and profitability of your marketing investments.
Fórmula
T2P Rate = Paid Conversions / Trial Starts × 100
Guia passo a passo
- 1Count trials started in period, how many upgraded to paid
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
Exemplos resolvidos
Entrada
60 paid, 300 trials
Resultado
T2P = 60/300 × 100 = 20%
Erros comuns a evitar
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
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