Calculadora de preços de cursos on-line

The Online Course Pricing Calculator computes the optimal price per student needed to hit a target net revenue, accounting for production cost (your time and tools), expected enrollment, and platform fee (varies dramatically: Teachable 10%, Udemy 50–63% on platform-driven sales, Kajabi 0% beyond subscription, Gumroad 10%, Thinkific 0% on annual plans, self-hosted via WordPress essentially 0% but adds technical overhead). Formula: Gross Needed = (Target Revenue + Production Cost) ÷ (1 − Platform Fee%); Price per Student = Gross Needed ÷ Expected Students. Production cost includes: your hours invested at fair hourly rate (typical course takes 80–200 hours total to produce), video equipment ($500–3,000 for camera + microphone + lighting), software (Camtasia, ScreenFlow, Adobe $50–100/month), course platform setup time, and any contractor work (video editing $30–60/hour, graphic design $50–80/hour). Most first courses understate this — a 'hobby' course that consumes 200 hours of your time at fair $50/hour is $10,000 in opportunity cost, not free. Expected enrollment is the hardest variable. Indie creators with small email lists (under 5,000) typically convert 0.5–2% to paid course = 25–100 sales at typical pricing. Established creators (50,000+ list, podcast, YouTube channel) can hit 5–10% conversion = 2,500–5,000 sales. Marketplace platforms (Udemy) drive students automatically but at deep discounts ($10–30 per course) and high platform fee. Self-promoted via your audience: smaller scale but premium pricing ($100–500) and full revenue retention. Pricing strategy: most successful indie courses price $200–600 sweet spot — high enough to feel valuable and serious, low enough to skip enterprise sales process. Premium ($1,000–3,000) requires established creator brand or specialized professional content. Cohort courses (live group experience like Maven, Wes Kao) command $500–3,000 vs evergreen self-paced ($100–500). Charge by value created, not hours: a course teaching $50k salary increase has different value than a hobby course. Strong launches use limited-time enrollment with founder-discount tier to create urgency.

PrimeCalcPro provides professional-grade tools trusted by businesses and academics.

1. 1Step 1 — Estimate total production cost honestly: your hours at $50–100/hr + equipment + software + contractors
2. 2Step 2 — Set target net revenue (the amount you want to clear after costs and fees)
3. 3Step 3 — Project expected students based on your audience size and 0.5–10% conversion rate
4. 4Step 4 — Select platform fee % (Teachable 10%, Kajabi 0%, Udemy 50%+, self-hosted 0%)
5. 5Step 5 — Calculator computes gross needed: (Target + Production) ÷ (1 − Platform%)
6. 6Step 6 — Price per student = Gross Needed ÷ Expected Students
7. 7Step 7 — Validate: is the resulting price competitive in your niche? Adjust enrollment estimate if needed

• !Underestimating production cost — first courses typically take 150–300 hours, not the 50 first-timers imagine
• !Overprojecting enrollment — conversion rates from email lists tend to be much lower than expected
• !Pricing too low — $50 courses signal hobby content even when material is professional-quality
• !Forgetting platform fee impact — Udemy 50% cut requires very different math than Teachable 10%
• !Setting price based on competitors without unique positioning — be the best in a category, not cheapest