The marketing funnel describes the journey from potential customer awareness to purchase. Visualising conversion at each stage reveals where the biggest improvement opportunities lie.
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Pro Tip
Identify your biggest funnel drop-off stage and A/B test improvements there first - small conversion rate wins at the largest volume stage deliver the most revenue impact.
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Did You Know?
HubSpot reports the average B2B website converts 2.35% of visitors to leads; top quartile sites convert 5.31% - a 2x difference that compounds massively at scale.
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