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Cum se calculează Impression Share

Ce este Impression Share?

Impression Share Calculator helps you measure the effectiveness and profitability of your marketing investments.

Formulă

Impression Share = Impressions Won / Total Eligible Impressions × 100

Ghid pas cu pas

  1. 1Check Google Ads columns for eligible impressions
  2. 2Calculate the result using the formula
  3. 3Compare against benchmarks to evaluate performance

Exemple rezolvate

Intrare
5000 won, 10000 eligible
Rezultat
IS = 5000/10000 × 100 = 50%

Greșeli frecvente de evitat

  • Not accounting for all costs in the calculation
  • Ignoring attribution window when measuring results

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