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Cum se calculează LTV:CAC Payback

Ce este LTV:CAC Payback?

LTV:CAC Payback Period Calculator helps you measure the effectiveness and profitability of your marketing investments.

Formulă

Payback Months = CAC / (MRR per Customer × Gross Margin)

Ghid pas cu pas

  1. 1Divide CAC by monthly gross profit per customer
  2. 2Calculate the result using the formula
  3. 3Compare against benchmarks to evaluate performance

Exemple rezolvate

Intrare
CAC $600, MRR $100, GM 75%
Rezultat
Payback = 600/(100×0.75) = 8 months

Greșeli frecvente de evitat

  • Not accounting for all costs in the calculation
  • Ignoring attribution window when measuring results

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