CPC Calculator

Cost Per Click (CPC) measures the average cost of each click in a paid search or display advertising campaign. The primary bidding metric in Google Ads and other PPC platforms

The calculator uses the standard published formula for cpc. Results are accurate to the precision of the inputs you provide. For financial, medical, or legal decisions, always verify with a qualified professional.

This calculator works with inches. You can enter values in the units shown — the calculator handles all conversions internally.

The core formula is: CPC = Total ad spend / Total clicks. Each step in the calculation is shown so you can verify the result manually.