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DAU/MAU Ratio Calculator helps you measure the effectiveness and profitability of your marketing investments.

Формула

DAU/MAU Ratio = Daily Active Users / Monthly Active Users × 100

Пошаговое руководство

  1. 1Pull DAU and MAU from analytics, divide
  2. 2Calculate the result using the formula
  3. 3Compare against benchmarks to evaluate performance

Решённые примеры

Ввод
10,000 DAU, 50,000 MAU
Результат
Ratio = 10000/50000 × 100 = 20%

Распространённые ошибки

  • Not accounting for all costs in the calculation
  • Ignoring attribution window when measuring results

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