Kako izračunati Churn Revenue
Kaj je Churn Revenue?
Calculates revenue lost to customer cancellations monthly or annually. Indicates business sustainability and need for retention improvements.
Navodila po korakih
- 1Count customers cancelled in period
- 2Calculate their average monthly value
- 3Multiply: churned customers × customer value
- 4Calculate churn rate: (churn ÷ start customers) × 100%
Worked Examples
Vnos
$100k, 5% monthly
Rezultat
$5k churn
Common Mistakes to Avoid
- ✕Counting only explicitly cancelled, not churned inactive users
- ✕Not analyzing churn reasons by segment
Frequently Asked Questions
What's healthy monthly churn rate?
SaaS target <5%, enterprise target <3%; higher churn indicates product-market fit problems.
What causes churn?
Product issues, poor support, pricing concerns, competitive alternatives, and changing customer needs.
Ste pripravljeni na izračun? Preizkusite brezplačen kalkulator Churn Revenue
Poskusite sami →