How does the CPM and CPC Calculator work?

CPM: Impressions = Budget / CPM × 1,000 Then: CPC: Clicks = Budget / CPC Then: Effective CPM (eCPM) = Revenue / Impressions × 1,000 (publisher perspective) Then: CTR (click-through rate) = Clicks / Impressions × 100.

Can you give an example of how to use the CPM and CPC Calculator?

Example: Input £1,000 budget at £5 CPM gives a result of 200,000 impressions (£1,000 / £5 × 1,000 = 200,000).

Is the CPM and CPC Calculator free to use?

Yes — completely free with no registration, download, or subscription required. All calculations happen instantly in your browser.

How accurate is the CPM and CPC Calculator?

Our CPM and CPC Calculator uses verified mathematical formulas and is accurate to multiple decimal places. Results are calculated in real-time using the same methods used by professionals.

Fedha

CPM and CPC Calculator

CPM / CPC Calculator

Budget (£)

CPM rate (£)

CPM (Cost Per Mille) is the price paid per 1,000 ad impressions. CPC (Cost Per Click) is the price paid each time someone clicks an ad. CPM is used for awareness campaigns; CPC is used for performance/direct response campaigns where clicks and conversions matter.

Symbol	Name	Unit	Description
CPM	Revenue / Impressions × 1	—	Revenue / Impressions × 1

Platform	Avg CPM	Avg CPC
Google Search	N/A (CPC only)	£0.50 – £5.00
Google Display	£0.50 – £3.00	£0.10 – £0.50
Facebook / Meta	£2.50 – £12	£0.20 – £2.00
LinkedIn	£8 – £30	£3 – £10
YouTube	£3 – £10	£0.10 – £0.30

References

›Google Ads — Billing and Cost
›Meta — Ad Cost Guide

🔒

100% Bure

Hakuna usajili

✓

Sahihi

Mifumo iliyothibitishwa

⚡

Papo Hapo

Matokeo unapoandika

📱

Tayari kwa Simu

Vifaa vyote

CPM and CPC Calculator

CPM / CPC Calculator

Ni nini CPM and CPC Calculator?

Mfumo

Maelezo ya kigezo

Jinsi ya CPM and CPC Calculator

Mifano Iliyotatuliwa

Matumizi ya vitendo

Average CPM and CPC Benchmarks (UK 2024)

Maswali yanayoulizwa mara kwa mara

Mipangilio