Social Media ROI Calculator

Use tracking links (UTM parameters), unique promo codes, or customer surveys. Most companies attribute the last touchpoint, though multi-touch attribution is more accurate.

Engagement rate, reach, impressions, and brand awareness are hard to monetize but valuable. Track both financial and engagement metrics.

E-commerce brands expect 2–5:1 ROI. Startups might accept negative short-term ROI for growth. B2B and brand-building have longer payoff timelines.