An email list is often described as the most valuable digital asset because you own it - unlike social followers that can disappear overnight due to algorithm or platform changes.
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Pro Tip
A smaller, highly engaged list (30%+ open rates) outperforms a large disengaged list (10% open rates) on almost every measurable metric.
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Did You Know?
Email marketing delivers an average ROI of 36 GBP for every 1 GBP spent - consistently the highest-ROI digital marketing channel across sectors (DMA research).
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