The Rule of 40 states that a SaaS company’s revenue growth rate plus profit margin should equal or exceed 40%, balancing growth and profitability.
💡
Pro Tip
The Rule of 40 becomes most relevant above $50M ARR. Early-stage startups should prioritise growth even at the expense of margin.
⭐
Did You Know?
Bain research shows SaaS companies scoring above 40 trade at significantly higher EV/Revenue multiples - often 2-3x higher.
🔒
100% Libre
Hindi kailangang mag-sign up
✓
Tumpak
Mga napatunayan na formula
⚡
Agarang
Resulta habang nagta-type
📱
Handa sa Mobile
Lahat ng device