Paano Kalkulahin si Customer Acquisition Cost
Ano ang Customer Acquisition Cost?
Calculates the cost to acquire one new customer across all marketing channels. Essential for evaluating marketing efficiency and ROI.
Step-by-Step na Gabay
- 1Sum all marketing expenses (advertising, content, sales staff)
- 2Count total new customers acquired in period
- 3Divide: total spend ÷ new customers
- 4Analyze by channel for optimization
Mga Nalutas na Halimbawa
Input
$5000, 50 cust
Resulta
$100CAC
Mga Karaniwang Mali na Dapat Iwasan
- ✕Including overhead in CAC instead of direct marketing expenses
- ✕Not excluding retained customers from new customer count
Mga madalas itanong
What's a reasonable CAC?
Varies by industry; typically CAC should be recovered within 3-12 months of customer revenue.
How do I reduce CAC?
Improve conversion rates, focus on high-ROI channels, leverage referrals and organic growth.