Cash flow is the net amount of cash moving into and out of a business or personal account during a period. Positive cash flow means more cash coming in than going out; negative cash flow means the opposite. Cash flow is distinct from profit — a profitable business can still fail if it runs out of cash.
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Pro Tip
Build a 13-week cash flow forecast — look ahead 3 months in weekly buckets. This gives enough warning to arrange credit or cut costs before a cash crisis hits.
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Did You Know?
"Revenue is vanity, profit is sanity, cash is king" is a famous business maxim. More businesses fail due to cash flow problems than from lack of profitability.
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