Website page load speed directly impacts bounce rates and conversion rates. Every 1-second improvement in load time increases conversion by approximately 7%.
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Pro Tip
Image optimisation is the highest-ROI speed fix - compress to WebP format and implement lazy loading for images below the fold.
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Did You Know?
Amazon calculated that a 100ms delay costs approximately 1% in sales - around $1.8 billion annually at their current scale.
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