Conversion Rate Calculator

Conversion rate is the percentage of visitors who complete a desired action (purchase, sign-up, download etc. )

The calculator uses the standard published formula for conversion rate. Results are accurate to the precision of the inputs you provide. For financial, medical, or legal decisions, always verify with a qualified professional.

This calculator works with inches, percentages. You can enter values in the units shown — the calculator handles all conversions internally.

The core formula is: Conversion rate = (Conversions / Total visitors) × 100. Each step in the calculation is shown so you can verify the result manually.