PR value (Earned Media Value) quantifies the equivalent advertising cost of earned media coverage by multiplying reach by a CPM rate and applying a credibility multiplier.
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Pro Tip
Track PR by leads and conversions, not just reach - vanity metrics do not pay salaries. Ask journalists to include trackable URLs or promo codes.
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Did You Know?
Nielsen research found earned media is 88% more trusted by consumers than traditional advertising - explaining the 3-5x credibility multiplier used in EMV calculations.
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