如何计算Customer Acquisition Cost

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Customer Acquisition Cost (CAC) is the total marketing and sales spend required to acquire one new paying customer. Low CAC relative to Customer Lifetime Value (LTV) indicates a healthy business.

公式

CAC = Marketing spend / New customers acquired | Payback period = CAC / Profit per customer | Typical target: <12 months

分步指南

1CAC = Total marketing & sales spend / New customers acquired
2Track over a specific period (month, quarter, year)
3LTV:CAC ratio > 3:1 is generally considered healthy
4Payback period = CAC / Monthly gross margin per customer

例题解析

输入

Spend $50k in Q1, acquire 200 customers

结果

CAC = $50,000 / 200 = $250 per customer

常见问题

What is Cac Calc?

Customer Acquisition Cost (CAC) is the total marketing and sales spend required to acquire one new paying customer. Low CAC relative to Customer Lifetime Value (LTV) indicates a healthy business

How accurate is the Cac Calc calculator?

The calculator uses the standard published formula for cac calc. Results are accurate to the precision of the inputs you provide. For financial, medical, or legal decisions, always verify with a qualified professional.

What units does the Cac Calc calculator use?

This calculator works with inches. You can enter values in the units shown — the calculator handles all conversions internally.

What formula does the Cac Calc calculator use?

The core formula is: CAC = Total marketing & sales spend / New customers acquired. Each step in the calculation is shown so you can verify the result manually.

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