如何计算CAC Ratio
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CAC Ratio Calculator helps you measure the effectiveness and profitability of your marketing investments.
公式
CAC Ratio = LTV / CAC
分步指南
- 1Divide customer lifetime value by acquisition cost
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
例题解析
输入
LTV $1500, CAC $300
结果
CAC Ratio = 1500/300 = 5× (healthy: >3)
常见错误注意事项
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
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