如何计算CPM

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CPM (Cost Per Mille) is the cost to show an ad 1,000 times. The standard pricing metric for display, video, and brand awareness advertising campaigns.

公式

CPM = (Total spend / Impressions) × 1,000

CPM: cheaper reach for the same audience — cheaper reach for the same audience

分步指南

1CPM = (Total spend / Impressions) × 1,000
2Total cost = (Impressions / 1,000) × CPM
3Impressions = (Spend / CPM) × 1,000
4Lower CPM = cheaper reach for the same audience

例题解析

输入

Spend $2,000, 400,000 impressions

结果

CPM = ($2,000 / 400,000) × 1,000 = $5.00

常见问题

What is Cpm?

CPM (Cost Per Mille) is the cost to show an ad 1,000 times. The standard pricing metric for display, video, and brand awareness advertising campaigns

How accurate is the Cpm calculator?

The calculator uses the standard published formula for cpm. Results are accurate to the precision of the inputs you provide. For financial, medical, or legal decisions, always verify with a qualified professional.

What units does the Cpm calculator use?

This calculator works with inches. You can enter values in the units shown — the calculator handles all conversions internally.

What formula does the Cpm calculator use?

The core formula is: CPM = (Total spend / Impressions) × 1,000. Each step in the calculation is shown so you can verify the result manually.

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