如何计算Customer Acquisition Cost
learn.whatIsHeading
Calculates the cost to acquire one new customer across all marketing channels. Essential for evaluating marketing efficiency and ROI.
分步指南
- 1Sum all marketing expenses (advertising, content, sales staff)
- 2Count total new customers acquired in period
- 3Divide: total spend ÷ new customers
- 4Analyze by channel for optimization
例题解析
输入
$5000, 50 cust
结果
$100CAC
常见错误注意事项
- ✕Including overhead in CAC instead of direct marketing expenses
- ✕Not excluding retained customers from new customer count
常见问题
What's a reasonable CAC?
Varies by industry; typically CAC should be recovered within 3-12 months of customer revenue.
How do I reduce CAC?
Improve conversion rates, focus on high-ROI channels, leverage referrals and organic growth.