如何计算LTV:CAC Payback
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LTV:CAC Payback Period Calculator helps you measure the effectiveness and profitability of your marketing investments.
公式
Payback Months = CAC / (MRR per Customer × Gross Margin)
分步指南
- 1Divide CAC by monthly gross profit per customer
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
例题解析
输入
CAC $600, MRR $100, GM 75%
结果
Payback = 600/(100×0.75) = 8 months
常见错误注意事项
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
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