How to Calculate CPM
What is CPM?
CPM (Cost Per Mille) is the cost to show an ad 1,000 times. The standard pricing metric for display, video, and brand awareness advertising campaigns.
Formula
- CPM
- cheaper reach for the same audience — cheaper reach for the same audience
Step-by-Step Guide
- 1CPM = (Total spend / Impressions) × 1,000
- 2Total cost = (Impressions / 1,000) × CPM
- 3Impressions = (Spend / CPM) × 1,000
- 4Lower CPM = cheaper reach for the same audience
Worked Examples
Frequently Asked Questions
What is Cpm?
CPM (Cost Per Mille) is the cost to show an ad 1,000 times. The standard pricing metric for display, video, and brand awareness advertising campaigns
How accurate is the Cpm calculator?
The calculator uses the standard published formula for cpm. Results are accurate to the precision of the inputs you provide. For financial, medical, or legal decisions, always verify with a qualified professional.
What units does the Cpm calculator use?
This calculator works with inches. You can enter values in the units shown — the calculator handles all conversions internally.
What formula does the Cpm calculator use?
The core formula is: CPM = (Total spend / Impressions) × 1,000. Each step in the calculation is shown so you can verify the result manually.
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