How to Calculate Email Campaign ROI
What is Email Campaign ROI?
Email Campaign ROI Calculator helps you measure the effectiveness and profitability of your marketing investments.
Formula
ROI = (Revenue - Campaign Cost) / Campaign Cost × 100
Step-by-Step Guide
- 1Enter revenue from campaign and total send/design cost
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
Worked Examples
Input
$10k revenue, $500 cost
Result
ROI = (10000-500)/500 × 100 = 1900%
Common Mistakes to Avoid
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
Ready to calculate? Try the free Email Campaign ROI Calculator
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