How to Calculate PR Media Value

What is PR Media Value?

PR value (Earned Media Value) quantifies the equivalent advertising cost of earned media coverage by multiplying reach by a CPM rate and applying a credibility multiplier.

Formula

AEV = (Impressions / 1,000) x CPM

AEV: (Impressions / 1 — (Impressions / 1
CPM: CPM value — Variable used in the calculation

Step-by-Step Guide

1AEV = (Impressions / 1,000) x CPM
2Earned Media Value = AEV x Credibility multiplier (typically 3-5x)
3Digital PR: domain authority and backlink SEO value also contribute

Worked Examples

Input

5 placements, 50K average reach per placement, 10 GBP CPM

Result

AEV: 2,500 GBP; EMV at 3x: 7,500 GBP

Frequently Asked Questions

What is Pr Value Calc?

PR value (Earned Media Value) quantifies the equivalent advertising cost of earned media coverage by multiplying reach by a CPM rate and applying a credibility multiplier. Use this calculator for accurate, instant results.

How accurate is the Pr Value Calc calculator?

The calculator uses the standard published formula for pr value calc. Results are accurate to the precision of the inputs you provide. For financial, medical, or legal decisions, always verify with a qualified professional.

What units does the Pr Value Calc calculator use?

This calculator works with inches. You can enter values in the units shown — the calculator handles all conversions internally.

What formula does the Pr Value Calc calculator use?

The core formula is: AEV = (Impressions / 1,000) x CPM. Each step in the calculation is shown so you can verify the result manually.

Ready to calculate? Try the free PR Media Value Calculator

Try it yourself →