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How to Calculate Product Pricing

What is Product Pricing?

Cost-plus pricing builds price from the bottom up: variable costs plus fixed cost allocation plus a profit margin. It ensures all costs are covered but ignores what the market will pay.

Formula

Variable cost per unit = Materials + Direct labour + Variable overhead

Step-by-Step Guide

  1. 1Variable cost per unit = Materials + Direct labour + Variable overhead
  2. 2Full cost = Variable cost + Fixed cost allocation per unit
  3. 3Price = Full cost / (1 - target gross margin %)

Worked Examples

Input
20 GBP variable cost, 5 GBP fixed allocation, 50% margin target
Result
Target price = 50 GBP; contribution margin = 30 GBP; gross margin verified at 50%

Frequently Asked Questions

What is Product Pricing Calc?

Cost-plus pricing builds price from the bottom up: variable costs plus fixed cost allocation plus a profit margin. It ensures all costs are covered but ignores what the market will pay

How accurate is the Product Pricing Calc calculator?

The calculator uses the standard published formula for product pricing calc. Results are accurate to the precision of the inputs you provide. For financial, medical, or legal decisions, always verify with a qualified professional.

What units does the Product Pricing Calc calculator use?

This calculator works with inches, percentages. You can enter values in the units shown — the calculator handles all conversions internally.

What formula does the Product Pricing Calc calculator use?

The core formula is: Variable cost per unit = Materials + Direct labour + Variable overhead. Each step in the calculation is shown so you can verify the result manually.

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