How to Calculate R O A S

What is R O A S?

A ROAS (return on ad spend) calculator measures advertising campaign effectiveness by dividing revenue generated by the amount spent on ads. ROAS = revenue ÷ ad spend. A ROAS of 4× means every $1 spent on ads returns $4 in revenue; most businesses need at least 3–4× to be profitable.

Step-by-Step Guide

1Track revenue generated from campaign
2Subtract advertising spend
3Divide revenue by ad spend

Worked Examples

Input

$10,000 ad spend, $50,000 revenue

Result

5:1 ROAS

Higher is better

Common Mistakes to Avoid

✕Wrong parameters
✕Missing adjustments

Frequently Asked Questions

What does this calculator do?

Set parameters

How do I use this calculator?

Run calculation

Ready to calculate? Try the free R O A S Calculator

Try it yourself →