How to Calculate Sales Velocity
What is Sales Velocity?
Sales Velocity Calculator helps you measure the effectiveness and profitability of your marketing investments.
Formula
Velocity = (Opportunities × Win Rate × Avg Deal Size) / Sales Cycle Length
Step-by-Step Guide
- 1Pull CRM data for each variable
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
Worked Examples
Input
100 opps, 20% win rate, $5000, 30-day cycle
Result
Velocity = (100×0.2×5000)/30 = $3,333/day
Common Mistakes to Avoid
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
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