How to Calculate Share of Voice
What is Share of Voice?
Share of Voice Calculator helps content creators and influencers understand and grow their revenue and audience metrics.
Formula
SOV = Brand Mentions / Total Market Mentions × 100
Step-by-Step Guide
- 1Count brand and competitor mentions using social listening tool
- 2Apply the formula with your actual platform data
- 3Track over time to identify growth trends
Worked Examples
Input
200 brand mentions, 1000 total in niche
Result
SOV = 200/1000 × 100 = 20%
Common Mistakes to Avoid
- ✕Using gross revenue without subtracting platform fees
- ✕Comparing metrics across platforms without adjusting for platform differences
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