How to Calculate Win Rate
What is Win Rate?
Win Rate Calculator helps you measure the effectiveness and profitability of your marketing investments.
Formula
Win Rate = Deals Won / Total Deals Closed × 100
Step-by-Step Guide
- 1Count won deals and total closed (won + lost) deals
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
Worked Examples
Input
30 won, 100 total closed
Result
Win Rate = 30/100 × 100 = 30%
Common Mistakes to Avoid
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
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