Customer LTV Calculator

Customer Lifetime Value (LTV or CLV) is the total revenue a business can expect from a single customer throughout their entire relationship. It is one of the most important metrics in business — knowing your LTV helps determine how much you can profitably spend to acquire a customer (CAC)

The calculator uses the standard published formula for customer ltv. Results are accurate to the precision of the inputs you provide. For financial, medical, or legal decisions, always verify with a qualified professional.

This calculator works with inches, percentages. You can enter values in the units shown — the calculator handles all conversions internally.

The core formula is: Simple LTV = Average order value × Purchase frequency × Average customer lifespan. Each step in the calculation is shown so you can verify the result manually.