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1. Data controller

The data controller responsible for your personal data is PrimeCalcPro, operated from Sweden. For any privacy-related enquiries, contact us at contact@primecalcpro.com.

2. What data we collect and why

Usage & analytics data

• What: Pages visited, browser type, device type, approximate location (country/region), time on site.
• Why: To understand how the Service is used and improve it.
• Legal basis (GDPR Art. 6): Legitimate interests (Art. 6(1)(f)) — improving the Service; or Consent (Art. 6(1)(a)) where required.
• Collected by: Google Analytics (anonymised IP addresses).

Advertising data

• What: Cookie identifiers used to serve and measure advertisements.
• Why: To display relevant ads that fund the free Service.
• Legal basis: Consent (Art. 6(1)(a)) — only after you accept cookies in our consent banner.
• Collected by: Google AdSense. Subject to Google's own privacy policy.

Data stored locally on your device

• What: Calculation history, saved favourites, theme preference, language setting.
• Why: To remember your preferences between visits.
• Legal basis: Strictly necessary — this data never leaves your device.
• Storage: Browser localStorage only. Not transmitted to our servers. Deleted when you clear your browser data.

Contact form & email

• What: Your name (optional), email address, message content.
• Why: To respond to your enquiry.
• Legal basis: Consent (Art. 6(1)(a)) — by sending us a message, you consent to us processing it to reply.
• Retention: Deleted within 12 months of your enquiry being resolved.

3. Cookies

We use cookies as described below. Under GDPR and the Swedish Electronic Communications Act (LEK), non-essential cookies require your prior consent, which we obtain via our cookie banner.

Cookie type	Purpose	Consent required?
Strictly necessary	Language preference, cookie consent state	No — essential for the Service
Analytics (Google Analytics)	Understand site usage, improve content	Yes — opt-in
Advertising (Google AdSense)	Serve relevant ads, fund the free Service	Yes — opt-in

You can withdraw consent at any time by clicking "Cookie settings" in the site footer, or by clearing cookies in your browser.

4. International data transfers

Google Analytics and Google AdSense may transfer data to the United States. These transfers are covered by Google's Standard Contractual Clauses (SCCs) approved by the European Commission under GDPR Art. 46(2)(c).

5. Your rights under GDPR

As an EU/EEA resident you have the following rights:

• Right of access (Art. 15): Request a copy of the personal data we hold about you.
• Right to rectification (Art. 16): Request correction of inaccurate or incomplete data.
• Right to erasure (Art. 17): Request deletion of your data ("right to be forgotten").
• Right to restriction (Art. 18): Request that we limit how we process your data.
• Right to portability (Art. 20): Receive your data in a structured, machine-readable format.
• Right to object (Art. 21): Object to processing based on legitimate interests.
• Right to withdraw consent: Withdraw consent at any time without affecting prior processing.
• Right to complain: Lodge a complaint with the Swedish supervisory authority (IMY).

To exercise any right, email contact@primecalcpro.com. We will respond within 30 days (GDPR Art. 12(3)).

6. Swedish supervisory authority (IMY)

If you believe we are not handling your data lawfully, you have the right to lodge a complaint with the Swedish Data Protection Authority:

Integritetsskyddsmyndigheten (IMY)
Website: www.imy.se | Phone: +46 8-657 61 00 | Email: imy@imy.se

7. Children's privacy

Our Service is not directed at children under 13. We do not knowingly collect personal data from children under 13. If you are a parent or guardian and believe your child has provided us with personal data, please contact us and we will delete it promptly.

8. Third-party processors

We use the following processors, each bound by data processing agreements:

• Google Analytics — Website analytics — policies.google.com/privacy
• Google AdSense — Advertising (consent-based) — policies.google.com/privacy

9. Changes to this policy

We may update this policy. Material changes will be announced on the site. The "last updated" date at the top reflects the most recent revision.

10. Contact

Privacy enquiries: contact@primecalcpro.com · General contact: use our contact page.